An object initializer is a comma-delimited list of key value pairs, enclosed in curly braces ({}).
More commonly known as Object Literal notation
Instead of using a constructor or a class, you literally 'initialize' the object by describing it.
If the variable name matches the property key, you can omit the value.
You can skip the function keyword and the colon when defining methods.
You can use square brackets inside the literal to use a dynamic expression or variable as a key.